Email marketing, a critical tool in the marketer's toolkit, relies heavily on first impressions. In this digital love story, your "from" field serves as your virtual handshake. It's the first thing your subscribers see before they even open your email. Today, we'll...
A SMALL SAMPLE OF MY PAST WORK
SALESLETTER ITERATIONS FOR THE CBD INDUSTRY: "CBD GUMMIES"
These salesletters – promoting the same product: “CBD Gummies” – are an example of how a single product can have “cross-applications” across numerous potentially very lucrative markets.
In this case, the stress-reduction benefit of CBDs have ramifications for the male supplement market, the manifesting market, the dating and relationships market, with the material re-written to customized to address the ramifications of stress on one’s hormonal balance, one’s dating and love-life, one’s performance in the gym, and so on.
The graphical design of the salespages were done by me, using a combination of FIGMA and DIVI, faithfully adhering to the typography, coloring scheme and brand look the company was aiming for.
Please click on the links on the right below the image to download the PDF versions of the salesletters created.
SALESLETTERS AND EMAILS WRITTEN FOR VERY "FRINGE" MARKETS
The salesletters and emails on the left are ones I’ve written for Nineveh Shadrach’s whitemagicmastery.com website, to great success.
The salesletters demonstrate my capacity for integrating an understanding of the market that requires deep research and nuance. And by “research”, I do not mean churning up a quick research paper from PubMED.
True research in copywriting in my experience requires that I speak the audience’s own language, and deploy lingo that they readily identify with deep subject-knowledge, and authority. Writing for a market as niched-down as the Near-Eastern Magic market serves as a perfect example of this.
What Others Are Saying About Arman’s Work
BETH DESMARAIS, DIRECTOR NambuHerbs.com
“Nambu Botanicals is in the supplement business with a very specific niche – we sell spiritual supplements. We are the only company who sells to this niche. So its challenging to both educate and convert. Arman came in cold and starting writing both educational and selling anding pages for all of our products.
It was like he was part of the company. And best of all the copy that Arman wrote converted and made us money immediately. Since then we have partnered with Arman on a number of products. And he has poured his heart and soul into each page like no other!”
PETER CAMPBELL, REAL ESTATE PeterCampbellRealty.com.au
“Arman is a driven, passionate young man of remarkable intelligence and creativity. Hiring him and using his marketing services coincided with a very significant rise in the number of property appraisals we undertook, and property sales worth millions of dollars in the span of a single year, and that’s just in the Moreton Bay Region alone.
I recommend Arman’s services without hesitation and congratulate him on being such a community asset and stalwart.”
KRISTINA MILLS, CEO KristinaElphinstone.com
“Arman is a magician in keeping cost-per-lead and clicks low through FB ad targeting.
In a recent campaign we were getting video views for 1/5 of the cost of what we had achieved in the past.
If you’re frustrated with your cost per click or cost per result you’re producing with your FB ad campaigns, talk to Arman.
His FB targeting and configuration wizardry is amazing.”
NINA PATEL, REAL ESTATE NinaAndNeel.com
“Love the ad, Armaan! I would highly recommend Armaan for anyone wanting to make money from FB ads. He is THE FB ads Guru! He understands buyer behavior and develops a well-thought ads strategy that gets results- FAST! He is passionate about helping his clients succeed and is a great guy to work with.”
NADIA WILLIAMS, HEAD OF GROWTH VitalLifeCentres.com.au
“By the time we decided to hire Arman to handle our Facebook marketing, we were already burned by previous marketing agencies who promised us the world. As well, COVID-19 had already started hitting us, and we weren’t sure how our clinic would float with all these contingencies.
That’s one leaping-before-looking decision we are SO glad we made. Despite the pandemic, the year we hired Arman proved to be the BUSIEST time at our clinic in forever. If you need to take your practice to the next level and not only reach more eyes but convert those eyes into fans and clients, I can’t think of ANYTHING to better take you there!”
NINEVEH SHADRACH, HEAD PRIEST WhiteMagicMastery.com
“Arman’s firm grasp of niche markets is excellent. He dives into the depths of any subject, no matter how obscure, and emerges with an understanding that’s not just deep, but also nuanced. His communication is swift and transparent, and he delivers results on time. Working with Arman feels like collaborating with a partner who’s equally invested in your project. He infuses every task with an energy that is both infectious and inspiring.
Thanks to Arman’s masterful copy, my launch evolved from a potential flop to being a runaway success. I wholeheartedly recommend Arman to anyone seeking a copywriter who is talented, dedicated, and remarkably affordable. His magic lies in turning complex, niche ideas into compelling narratives that resonate with audiences.”
KATJA KEMPE, CEO AND FOUNDER www.Viveka.world & 2018 Female Entrepreneur of the Year, Asia Pacific.
“I will recommend your amazing services!”
EMAN BAHRANI, CEO SearchicalSEO.com.au
“Best one I’ve ever hired, by far. I’ve hired other copywriting veterans, and this guy puts them to shame. Jump on his offer to help your business NOW!”
RYAN IRVING, HEAD OF MARKETING AstroVed.com
“What can I say, Arman is awesome! We give him goals and he achieves them for us.”
You Choose The Creatives Below, And
I Will Make GREAT Things Happen.
WEBINARS & VSLS: REPLICATE SUCCESSFUL HIGH-TICKET CLOSES... EVERY TIME!
There are VSLs and webinars that get eyeballs backrolling, leave deadlines unmet, turn hopes into disappointment, convert thousands of ad dollars into dreaded “ROI Anxiety”, and fill vendors with questions like “How am I going to explain this to my family after promising them so much?!”
And then there are webinars and VSLs that tackle the SAME topics, offer (more or less) the SAME solutions, and yet generate server-crushing sales while you sleep, pursue your fondest hobbies or take your family on that long-promised vacation.
I’ve successfully reverse-engineered the conditions that make the difference, and I am in the process of curating my insights in my upcoming course: “INFO-PIONEERING: How To Use It To Create Homeruns EVERYTIME”!
But you needn’t wait until it’s ready. Simply call me and let’s discuss the particulars of this under-utilized approach to creating incredibly successful campaigns, and how it can be deployed in your next campaign!
EMAILS WRITTEN TO GENERATE "READERSHIP ADDICTION"!
mmar
Of all the creatives responsible for a campaign’s success, especially over the long-term, none can touch email marketing in importance.
Which is why writing effective emails – and by “effective” I mean emails that generate long-term reader addiction – has been a career obsession of mine throughout the two decades that I’ve been busy in the game.
Over those years, I’ve reverse-engineered the “Golden Thread” present in every single newsletter I’ve been a subscriber to that secured my loyalty for at least a whole year, and garnered repeat-purchases from me .
But perhaps more importantly, I’ve been just as vigilant about taking notes of newsletters that failed to do precisely that (and you’d be surprised at how many marketing “big names” fit that bill).
I’ve successfully used the insights I’ve gleamed to “resurrect” dead lists, turn failing campaigns into runaway successes, and generate many millions of dollars for my clients over the years.
I’d say it’s time I do the same for you. Book now and let’s explore how!
LONG FORM SALESLETTERS THAT ACTUALLY CONVERT... FAST!
Okay, let me set one record straight: Long-form Salesletters quite possibly outclass every other on-page conversion method…
… provided of course, they are done with certain mission-critical things in place. Sure, I’ve uncovered some of them after spending many tens of thousands of dollars in testing and in self-education and workshop-hopping, in addition to countless tests on my clients campaigns, spanning dozens of markets.
But I’ve discovered that there is one important condition in particular, one that I’ve scarcely seen taught anywhere in any marketing course or workshop, and very rarely deployed.
Salesletters that deploy this ONE condition go on to become the stuff of marketing legends, and copywriters covet them like kids collecting pokeman cards.
I won’t discuss that one condition here. Instead, I will deploy it in your own campaign, and wait for your astonished feedback while your notifications go “Ka-CHING” on repeat 😉
Okay, fine! I will reveal it… on our call. Book now!
From “Hello there!” to “HOMERUN!”
Here’s My Process:
STEP 1: Meet & Greet
At this step, we agree to a time for our first pressure-free meeting, where we go over where your business is at, where you’d like to take it, your budget and the best course of action to take with the creatives to make your vision a reality. Heck, we could even strike a lucrative new friendship!
STEP 2: Brainstorming
After we decide that we’re a good fit to work with each other, and you invest in my services, I take all your business requirements and then brainstorm what needs to go into the preliminary draft for the creatives, based on demographic research, or… what I call my “million-dollar detective work”.
STEP 3: Drafting
After brianstorming the best course the creatives need to take, I run my ideas by you, and then proceed with the drafts for the creatives, be they webinar or video salesletter scripts, long form salesletters, emails or the visual designs. These will be sent to you for collaboration and feedback.
STEP 4: Deployment!
Let the fe$tivities begin! Here’s where the rubber meets the road… the road you take laughing all the way to the bank! 😉 This steps is probably the easiest: I take all the feedback from Step 3, forge the final drafts, and then ready them for deployment as you blow your market away.
NEXT STEP:
Let’s get on a call
MY PROMISE TO YOU:
Listen, let me get on the level with you: one human to another. I get it. It’s tough being one of the sole decision-makers (if not the only one) in your company, with thousands (perhaps millions) of dollars at stake.
If you’re the typical CEO, Director or Head of Marketing, you have hiring and training to worry about, overhead and other unexpected operation costs, legal, payroll, lay-offs, ongoing searches for new talent, taxes, continued self-educating, traveling and event hopping to stay up to date, and a plethora of other things.
All that, on top of taking care of family and others you care about!
So here’s my invitation: Let go of the single most important part of running your business (and making it grow at scale) by allowing me to take care of your marketing writeups, audio-visual presentations and design creatives for you.
With over two decades of marketing and design experience – from copywriting and email marketing, to demograph research and “unique million-dollar idea extraction”, you will get clarity, thoroughness, heart and above all, acquisition of new, evergreen digital assets READY for deployment in your marketplace, for years to come.
Allow me to take the helms of your marketing, and blow away your niche with the full gift of what your vision has to offer. Simply use the form to the right (or below, if you are using a tablet of cellphone) and book a time with me to discuss your needs, your wants and your heartfelt vision for your business, short and long-term.
Our meeting just might be the watershed moment in your personal and professional life.
At your vision’s service,
Arman Z. Bahrani
Chief Trouble-Making Officer, Profitastic